Durango Effect
California Based Film Production Studio
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Durango Effect, Roland Sands Design, Valero Clean Fuels, and Campbell + Ewald, Detroit combined for the Live Broadcast of the 2017 Moto Beach Classic, Fueled By Valero.  Valero and CE supported the plan to use Facebook Live as the chief distribution platform; over 400,000 people tuned in to the 3 hour broadcast over a 72 hour period.  Sponsors were able to host the broadcast on their social channels, Indian, BMW,  and Harley Davidson Motorcycle dealers, Hurley USA and Japan, and CycleWorld used their social networks to broadcast the Moto Beach Classic to their followers, live and direct  

Full 3 Hour Broadcast: ( Above )Hosted by Larry 'SUPER MOUTH' Huffman, Jaquie Hamm, and Chris Cote. The Event was broadcast on 78 Facebook live feeds as well as youtube, periscope and twitter.

Super Hooligan Wrap Up 

Art Mall Wrap Up

Kook Box Surf Comp Wrap Up

 The Moto Beach Classic generated close to two million social impressions and became home to a host of influencers and top talent across Moto, Music, Art, Surfing and Fashion.  2018 Will feature 3 live broadcasts, San Francisco, Lemoore, Ca, and the 2018 Moto Beach Classic and Super Hooligan Series Championship at Bolsa Chica State Beach.  2018 Sponsor and Event info available via scott@durangoeffect.com

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