R/GA Los Angeles & Blake collaborated on a project with Kobe Bryant to archive the "Mamba Mentality" the message was used as motivation to NCAA player during March Madness. Blake and Craig enlisted the help of Academy Award Nominee John Schwartzman as the Director of Photography and filmed The Mamba in Orange County, Ca. in the the Spring of 2017.
Bob Hurley heard about our work with Kobe and asked Durango and Blake to create the Mamba Mash-up above featuring John Florence. Bob felt it was a vialbe example of the close parallel between surfing at the highest level, and Kobe's, Mamba Mentality.